Absolut Radio MEMO

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Industry Vodka
Media Radio
Market United States
Released June 2004


Cannes Lions 2005
Radio Alcoholic Drinks Bronze Lion for the Campaign

Credits & Description

Advertising Agency: TBWA\CHIAT\DAY, USA, New York
Creative Director: Gerry Graf
Scriptwriter: Dan Cronin
Agency Producer: Jennifer Harper/Lillian Lopez

Script in English

VO: It’s ABSOLUT SUMMER. Time to add flavor to something that needs it badly. Like this inter-office memorandum from a Denver tile company, performed live by reggae band “Lion Pride”

REGGAE MAN (SINGING): To all employees, from Jo Rodriguez. Well attention everybody. The refrigerators will be cleaned out soon so remove all of your lunch bags or they will be removed for you. CC list: Angelique Moreno, Jeanne Geary, Jason Lucas, Ozzie Spenningsby…

VO: Everything’s better with a little flavor. So flavor the summer, with Absolut.