Mercedes-Benz: TOBY by Net#work BBDO Johannesburg for Mercedes-Benz

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Industry Cars
Media Radio
Market South Africa
Agency Net#work BBDO Johannesburg
Executive Creative Director Rob Mclennan
Creative Director Jenny Glover, Brent Singer
Producer Tanja Rae
Account Supervisor Karen Carr
Production FIRST#LEFT
Released June 2011

Awards

Cannes Lions 2011
Radio Lions Services Grand Prix
Radio Lions Best Scriptwriting Gold

Credits & Description

3 of 3 Campaign
Type of Entry: Craft
Category: Best Scriptwriting
Title: TOBY
Advertiser/Client: MERCEDES-BENZ
Product/Service: ACCIDENT AVOIDANCE FEATURES
Entrant Company: NET#WORK BBDO Johannesburg, SOUTH AFRICA
Advertising Agency: NET#WORK BBDO Johannesburg, SOUTH AFRICA
Executive Creative Director: Rob McLennan
Creative Director: Jenny Glover/Brent Singer
Scriptwriter: Jenny Glover/Brent Singer
Agency Producer: Tanja Rae/Natalie Sutton
Account Supervisor: Karen Carr
Production Company: FIRST#LEFT Johannesburg, SOUTH AFRICA
Producer: Tanja Rae
Radio station or network
this ad first aired on: 5 FM; 702
Sound Studio: First#Left
Sound Engineer: David Law

The Radio ad titled Mercedes-Benz: TOBY was done by Net#work BBDO Johannesburg advertising agency for product: Accident Avoidance Features (brand: Mercedes-Benz) in South Africa. It was released in Jun 2011.