BEDOUIN by Grey Istanbul for Ace

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BEDOUIN

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Industry Household maintenance & pet products
Media Radio
Market Turkey
Agency Grey Istanbul
Executive Creative Director Ergin Binyildiz, Hasan Çetin - Mustafa Baripoğlu
Production Imaj
Released August 2010

Credits & Description

Category: Household
Advertiser: PROCTER & GAMBLE
Product/Service: ACE POWDER DETERGENT
Agency: GREY ISTANBUL
Executive Creative Director: Ergin Binyildiz/Mustafa Baripoglu
Scriptwriter: Erdinc Mutlu/Sanli Kayabolen
Agency Producer: Umut Tangor
Account Manager: Elsa Altaras Nasi
Production Company: IMAJ, Istanbul, TURKEY
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: GREY ISTANBUL, TURKEY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Water... Someone give me... Wa-teeeer. SFX: Caravan approaching MVO2: (Bedouin man speaking) MVO1: Wa... Oooh, ooh.... Wow. Such whiteness. Wowie. Great outfit. Love it! ANN: The new Ace Powder Detergent. Distractingly white.

Full script of the ad in the original language
MVO1: Suuuuu... Birazcik su veriin... Suuuuuuu. SFX: Yaklasan kervan sesleri MVO2: Bedevi konusur MVO1: Suuuu...Uuuuu... Suuu..uuu...uuu! Uhhuuu uuu! Bu ne beyazlik! Sahane elbise, bayildim valla! ANN: Yeni Ace Toz Deterjan. Dikkat dagitan beyazlik.

Brief Explanation
Ace is a well-known bleach and detergent brand that has always been known for its superior performance in whiteness. The spot aims to emphasise how distracting white clothes can be when washed with Ace Detergent.