HALF by DraftFCB Tel Aviv for Adam Le Adam

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Industry Charities, Foundations, Volunteers
Media Radio
Market Israel
Agency DraftFCB Tel Aviv
Executive Creative Director Kobi Barki
Creative Director Ori Ganot
Account Supervisor Michal Yosiphon
Production Signal
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: ADAM LE ADAM
Product/Service: CHARITY FOR THE ELDERLY
Agency: DRAFTFCB SHIMONI FINKELSTEIN BARKI
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Scriptwriter: Eldad Levi/Itai Pizanti
Agency Producer: Eti Naaman
Account Supervisor: Michal Yosiphon
Production Company: SIGNAL, Tel Aviv, ISRAEL
Sound Studio: Signal Music/Post Sound
Sound Engineer: Oren Shitrit
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB SHIMONI FINKELSTEIN BARKI, Tel Aviv, ISRAEL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Half a loaf of bread. Half an hour in the shower. Half a kilometre to the clinic. Half a day in front of the television. Half a year alone. ANN: Half of all suicides in Israel are committed by senior citizens. For information and assistance: 1 700 50 50 96. Adam Le Adam. Community for the elderly.

Full script of the ad in the original language
FVO: Hazi kikar lechem. Hazi shaha bamiklachat. Hazi kilometer Lamirpah. Hazi yom mol Hatelevisaya. Hazi shana levad. ANN: Hazi mimkray hahitabdoyot beIsrael mitrachshim bekerev keshishim Lemaida vesiyuha: 1 700 50 50 96. Amotat Adam le Adam. Kehila leman kshishim.

Brief Explanation
Our campaign on behalf of Adam Le Adam, a charity for the elderly, had the goal of raising public awareness of the shocking fact that every year an increasing number of elderly people commit suicide. Over 50% of all suicides are committed by senior citizens.