Adidas Radio MILA MERCADO by TBWA\santiago Mangada Puno

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MILA MERCADO

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Industry Sportswear, Athletic Footwear & Accessories
Media Radio
Market Philippines
Agency TBWA\santiago Mangada Puno
Released April 2004

Credits & Description

Advertising Agency: TBWA\SANTIAGO MANGADA PUNO, THE PHILIPPINES
Creative Director: Melvin Mangada
Scriptwriter: Tanke Tankeko
Agency Producer: Tanke Tankeko
Account Supervisor: Laveena Pessumal
Advertiser's Supervisor: Angelica Suiza

Script in English
SFX: HEAVY HEAVING/GRUNTS AND CROWD SOUNDS SLOWLY FADING
MVO: Mila Mercado finished last in a short 13.4 km run. Disappointing? Not if you're a spastic quadripledgic, wheelchair bound for life - as Mila lost all mental and motor skills to a rare condition called amniotic fluid embolism while giving birth to her child. What races through Mila's mind, only she knows. Save for the maxim: "Impossible is nothing".
If you have such stories that challenged the impossible, send it to www.adidasiin.com.ph and it's not impossible for you to win 2 courtside tickets to see Kevin Garnett and Tim Duncan in the playoffs.
The Adidas "Impossible is Nothing" Challenge. Adidas. Forever Sport.