Adidas Radio MUSIC

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MUSIC

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Industry Sportswear, Athletic Footwear & Accessories
Media Radio
Market United Kingdom
Released March 2005

Awards

Cannes Lions 2006
Radio Corporate Image Silver Lion for the Campaign

Credits & Description

Advertising Agency: TBWA\LONDON, UNITED KINGDOM, London
Creative Director: Tony Mctear/Danny Brooke-taylor
Scriptwriter: Danny Brooke-Taylor
Agency Producer: Gemma Woodiwiss
Account Supervisor: Richard Powell
Advertiser's Supervisor: Audrey Schillings
Sound Engineer: Parv Thind


Script in English

SFX: Running footsteps and heavy rhythmic breathing. General street atmos. Then The sound
becomes echoey and feels more internal.

MVO: (internal) Half way through my run. Feeling OK. Doo-dah, Doo-dah Day. Everybody sing
this song doo-dah doo….Oh no. Please no. Don’t get stuck in my head.

SFX: (Music fade up) Doo-dah, doo-dah day, dooh-dah dooh-dah day. Everybody sing this song
doo-dah doo-dah day.

MVO: (internal) Go away, stop. Oh, leave me alone.

SFX: The sound returns to normal. Running footsteps and heavy rhythmic breathing. General
street atmos.

OFF: Training. It’s what happens before marathons. Adidas.