YOU WON'T SLEEP by BBDO Santiago for Adrenaline Rush

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YOU WON'T SLEEP

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Industry Non-alcoholic drinks
Media Radio
Market Chile
Agency BBDO Santiago
Executive Creative Director Joaquin Bascunan
Creative Director Rodrigo Peralta
Producer Alejandro Caco Lyon
Account Supervisor Melissa Bustos
Production Productora Musical Clio
Released July 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: PEPSICO
Product/Service: ADRENALINE RUSH ENERGY DRINK
Agency: BBDO CHILE
Executive Creative Director: Joaquín Bascuñán
Creative Director: Rodrigo Peralta
Scriptwriter: Rodrigo Peralta
Agency Producer: Jenny Solís
Account Supervisor: Melissa Bustos
Advertiser's Supervisor: Rodrigo Aljaro
Production Company: PRODUCTORA MUSICAL CLIO, Santiago, CHILE
Director: Alejandro Lyon
Producer: Alejandro Lyon
Sound Studio: Clio
Sound Engineer: Juan José Baeza/John Riquelme
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO CHILE, Santiago, CHILE

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Techno remix of lullabies 'Arrúrrú' and 'Go To Sleep.' ANN: Adrenaline Rush Energy Drink. You won't sleep. SFX: Music continues ANN: Adrenaline Rush Energy Drink. You won't sleep.

Full script of the ad in the original language
SFX: Una versión tecno de la canción de cuna 'Arrúrrú' que se funde con la versión tecno de la canción de cuna 'Duérmete Niño' ANN: Adrenaline Rush Energy Drink. No dormirás. SFX: Music continues ANN: Adrenaline Rush Energy Drink. No dormirás.

Brief Explanation
We transform two songs used to make children fall asleep into two techno power versions of themselves, to demonstrate the power of Adrenaline Rush Energy Drink. Because if you had drink Adrenaline Rush Energy Drink, you won´t fall asleep easily.