Advanced Info Service Public Radio Son Or Father by Y&R Bangkok

Son Or Father

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Industry Software & Multimedia Productions, SaaS
Media Radio
Market Thailand
Agency Y&R Bangkok
Creative Group Head Peerawat Temsomboon
Chief Creative Officer Trong Tantivejakul
Associate Creative Director Littichai Panitjaroen
Executive Creative Director Jon Chalermwong
Copywriter Bhuvadol Thykahm, Apoorva Arun Kale
Production Cine Digital Sound
Released October 2016


Cannes Lions 2017
Radio Radio & Audio: Commercial Public Services Silver Lion Campaign

Credits & Description

Title: Son Or Father
Agency: Y&R Thailand
Brand: Advanced Info Service Plc.
Country: Thailand
Entrant Company: Y&R Thailand, Bangkok
Advertising Agency: Y&R Thailand, Bangkok
Production Company: Cine Digital Sound, Bangkok
Additional Company: Advanced Info Service, Bangkok
Chief Creative Officer: Trong Tantivejakul (Y&R Thailand)
Executive Creative Director: Jon Chalermwong (Y&R Thailand)
Copywriter: Apoorva Arun Kale (Y&R Thailand)
Chief Creative Officer Asia, Y&R Asia: Marcus Rebeschini (Y&R Asia)
Senior Producer: Tanabodee Nelabusabanon (Y&R Thailand)
Associate Creative Director: Littichai Panitjaroen (Y&R Thailand)
Creative Group Head: Peerawat Temsomboon (Y&R Thailand)
Copywriter: Bhuvadol Thykahm (Y&R Thailand)
Sound Engineer: Pracha Selawarn (Cine Digital Sound Studio)
Script In English:
Female:If you had to choose between your own son’s wedding,and your father’s funeral,which one would you choose?V/O:No more hard decisions.The AIS Cloud Plus app with 100GB storage.Store all your cellphone images without deleting any.
This spot deals with the situation where you have to make a tough choice; it is very hard to decide as both things are very important to you. When the story comes to its peak, the announcer reveals that both choices are actually just images on a cellphone that can be kept or stored in the 100GB AIS cloud. So, there’s no need for hard decisions anymore.