Advanced Medical Institute (AMI) Radio Opera House by The Studio (SCA)

Opera House

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Industry Hospitals, Healthcare facilities & Medical Services
Media Radio
Market Australia
Agency The Studio (SCA)
Executive Creative Director Kade Robinson
Creative Director Marc Dwyer
Copywriter Marc Dwyer
Released October 2018

Credits & Description

Agency: The Studio @ SCA
Media: Radio
Category: Pharmaceutical & medical
Client: AMI - Advanced Medical Institue
Agency: The Studio @ SCA
Country: Australia
Director: Marc Dwyer
Executive Creative Director: Kade Robinson
Creative Director: Marc Dwyer
Copywriter: Marc Dwyer
Agency Producer: Graham Hunter
Voiceover: Marc Dwyer
Voiceover: Aimee Horne
Published: October 2018
With all the furore surrounding advertising on the sails of Sydney's iconic Opera House, I saw a meme - and in that meme online, I saw an opportunity. An opportunity to integrate one of Australian radios best known clients into the one of the nations most triggering news stories. A strike while the iron is hot moment, if ever there was one. Relevance is key on air.