HISS by Ogilvy & Mather Kolkata for Advanced Medical Research Institute & Hospital Kolkata

HISS

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Industry Hospitals, Healthcare facilities & Medical Services
Media Radio
Market India
Agency Ogilvy & Mather Kolkata
Director Jayatsen Bhattacharya
Executive Creative Director Sumanto Chattopadhyay
Creative Director Koustuv Chatterjee, Sukhendu Mukherjee
Producer Drono Acharya
Production Visual Audio
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: ADVANCED MEDICAL RESEARCH INSTITUTE & HOSPITAL KOLKATA
Product/Service: UROLOGY DEPARTMENT
Agency: OGILVY & MATHER
Executive Creative Director: Sumanto Chattopadhyay
Creative Director: Sukhendu Mukherjee/Koustuv Chatterjee
Scriptwriter: Jayatsen Bhattacharya
Production Company: VISUAL AUDIO, Kolkata, INDIA
Director: Jayatsen Bhattacharya
Producer: Drono Acharya
Sound Studio: Visual Audio
Sound Engineer: Drono Acharya
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY & MATHER, Kolkata, INDIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: (Making a hissing sound) ANN: Don’t live with prostrate problems. Cure it. Call Advanced Medical Research Institute at 2461 2626.

Brief Explanation
The radio spot is based on the sound that Indian parents make to get their children to urinate. In the end it becomes a Pavlovian response.