CRUISE SHIP by Jung Von Matt/365 Vienna for Orf-enterprise & Rms

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CRUISE SHIP

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Austria
Agency Jung Von Matt/365 Vienna
Executive Creative Director Andreas Putz
Creative Director Simon Bleil, Robert Schrotthofer
Producer Clemens Marx
Production Marx Productions
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: ORF & RMS
Product/Service: ADVERTISING ON RADIO
Agency: JUNG von MATT
Executive Creative Director: Andreas Putz
Creative Director: Simon Bleil/Robert Schrotthofer
Scriptwriter: Simon Bleil
Production Company: MARX PRODUCTIONS, Vienna, AUSTRIA
Producer: Clemens Marx
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JUNG von MATT, Vienna, AUSTRIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: At the speed of sound, a cruise ship becomes as soft as butter. Its bow and stern elongate, and the hull squeezes into a cigar-like shape, just before the ship turns into jelly. And that’s how it gets into your head through your ears, you see, complete with brass music on board. And that is the miracle of advertising on radio.

Full script of the ad in the original language
ANN: Ein Kreuzfahrtschiff wird bei Schallgeschwindigkeit butterweich. Bug und Heck werden in die Länge gezogen und der Rumpf zigarrenförmig zusammengedrückt, bevor das Schiff in einen gallertartigen Zustand übergeht. So gelingt es ihm, durch Ihre Ohren in Ihren Kopf zu kommen. Mitsamt der Blasmusik an Bord. Das ist das Werbewunder Radio.

Brief Explanation
The Austrian Broadcasting Company (ORF) and the Radio Marketing Service (RMS) launched a big radio campaign to promote advertising on radio. The Idea: Advertising on radio makes even huge things enter heads through the ears. The radio spots have been on air since December 2009 on all big radio-stations in Austria.