ELEPHANT by Jung Von Matt/365 Vienna for Orf-enterprise & Rms

ELEPHANT

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Austria
Agency Jung Von Matt/365 Vienna
Executive Creative Director Andreas Putz
Creative Director Simon Bleil, Robert Schrotthofer
Producer Clemens Marx
Production Marx Productions
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: ORF & RMS
Product/Service: ADVERTISING ON RADIO
Agency: JUNG von MATT
Executive Creative Director: Andreas Putz
Creative Director: Simon Bleil/Robert Schrotthofer
Scriptwriter: Simon Bleil
Production Company: MARX PRODUCTIONS, Vienna, AUSTRIA
Producer: Clemens Marx
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JUNG von MATT, Vienna, AUSTRIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: When an African elephant accelerates to the speed of sound, its skin becomes slick and slippery. Its trunk stretches out in front of it – like the nose of a fighter jet. And its legs are transformed into streamlined wings. That’s how it gets into your head through your ears, you see. And that is the miracle of advertising on radio.

Full script of the ad in the original language
ANN: Beschleunigt ein afrikanischer Elefant auf Schallgeschwindigkeit, wird seine Haut aalglatt und glitschig. Sein Rüssel ist dabei stark nach vorne gestreckt – wie die Spitze eines Düsenjets. Und seine Beine verändern sich zu stromlinienförmigen Tragflächen. So schafft er es, durch Ihre Ohren in Ihren Kopf zu gelangen. Das ist das Werbewunder Radio.

Brief Explanation
The Austrian Broadcasting Company (ORF) and the Radio Marketing Service (RMS) launched a big radio campaign to promote advertising on radio. The Idea: Advertising on radio makes even huge things enter heads through the ears. The radio spots have been on air since December 2009 on all big radio-stations in Austria.