FROG by Jung Von Matt/365 Vienna for Orf-enterprise & Rms

FROG

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Austria
Agency Jung Von Matt/365 Vienna
Executive Creative Director Andreas Putz
Creative Director Simon Bleil, Robert Schrotthofer
Producer Clemens Marx
Production Marx Productions
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: ORF & RMS
Product/Service: ADVERTISING ON RADIO
Agency: JUNG von MATT
Executive Creative Director: Andreas Putz
Creative Director: Simon Bleil/Robert Schrotthofer
Scriptwriter: Simon Bleil
Production Company: MARX PRODUCTIONS, Vienna, AUSTRIA
Producer: Clemens Marx
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JUNG von MATT, Vienna, AUSTRIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: When a frog reaches the speed of sound, its neck blows up into a giant bubble, and the frog is sucked into the bubble with a jerk. All at once, the air escapes from the bubble and shrinks the frog down to the size of an atom. That’s how it gets into your head through your ears. And that is the miracle of advertising on radio.

Full script of the ad in the original language
ANN: Ein Frosch mit Schallgeschwindigkeit bläht seinen Hals zu einer riesigen Blase, in die er sich selbst ruckartig hinein saugt. Mit einem Schlag entweicht die Luft aus der Blase und komprimiert den Frosch auf die Größe eines Atoms. So schafft er es, durch Ihre Ohren in Ihren Kopf zu gelangen. Das ist das Werbewunder Radio.

Brief Explanation
The Austrian Broadcasting Company (ORF) and the Radio Marketing Service (RMS) launched a big radio campaign to promote advertising on radio. The Idea: Advertising on radio makes even huge things enter heads through the ears. The radio spots have been on air since December 2009 on all big radio-stations in Austria.