HORSE-DRAWN CAB by Jung Von Matt/365 Vienna for Orf-enterprise & Rms

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HORSE-DRAWN CAB

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Austria
Agency Jung Von Matt/365 Vienna
Executive Creative Director Andreas Putz
Creative Director Simon Bleil, Robert Schrotthofer
Producer Clemens Marx
Production Marx Productions
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: ORF & RMS
Product/Service: ADVERTISING ON RADIO
Agency: JUNG von MATT
Executive Creative Director: Andreas Putz
Creative Director: Simon Bleil/Robert Schrotthofer
Scriptwriter: Simon Bleil
Production Company: MARX PRODUCTIONS, Vienna, AUSTRIA
Producer: Clemens Marx
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JUNG von MATT, Vienna, AUSTRIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: When a horse-drawn cab reaches the speed of sound, the horse sheds its mane and clamps its rear hooves around the coachman. Then the shrinking phase begins, with both horse and human growing smaller and smaller until they can no longer be seen. And that’s how they get into your head through your ears. And that’s the miracle of advertising on radio.

Full script of the ad in the original language
ANN: Bei einem Fiaker mit Schallgeschwindigkeit, wirft das Pferd seine Mäne ab und klemmt die Hinterhufe um den Kutscher herum. Dann beginnt die Schrumpfphase, bei der Pferd und Mensch immer kleiner werden, bis sie nicht mehr erkennbar sind. So schaffen es beide, durch Ihre Ohren in Ihren Kopf zu gelangen. Das ist das Werbewunder Radio.

Brief Explanation
The Austrian Broadcasting Company (ORF) and the Radio Marketing Service (RMS) launched a big radio campaign to promote advertising on radio. The Idea: Advertising on radio makes even huge things enter heads through the ears. The radio spots have been on air since December 2009 on all big radio-stations in Austria.