STEAM LOCOMOTIVE by Jung Von Matt/365 Vienna for Orf-enterprise & Rms

Adsarchive » Radio » Orf-enterprise & Rms » STEAM LOCOMOTIVE

STEAM LOCOMOTIVE

Pin to Collection
Add a note
Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Austria
Agency Jung Von Matt/365 Vienna
Executive Creative Director Andreas Putz
Creative Director Simon Bleil, Robert Schrotthofer
Producer Clemens Marx
Production Marx Productions
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: ORF & RMS
Product/Service: ADVERTISING ON RADIO
Agency: JUNG von MATT
Executive Creative Director: Andreas Putz
Creative Director: Simon Bleil/Robert Schrotthofer
Scriptwriter: Simon Bleil
Production Company: MARX PRODUCTIONS, Vienna, AUSTRIA
Producer: Clemens Marx
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JUNG von MATT, Vienna, AUSTRIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: A steam locomotive. When it accelerates to the speed of sound its boiler swells up to ten times its regular size and explodes. The locomotive is enveloped in the cloud of steam, heating up until it becomes so soft that it disintegrates into tiny pieces. That’s how it gets into your head through your ears. And that is the miracle of advertising on radio.

Full script of the ad in the original language
ANN: Beschleunigt eine Dampflokomotive auf Schallgeschwindigkeit bläht sich ihr Kessel auf das Zehnfache auf und explodiert. Die Lok wird von der Dampfwolke umhüllt und derart weich gegart, dass sie in klitzekleine Teile zerfällt. So gelingt es ihr, durch Ihre Ohren in Ihren Kopf zu kommen. Das ist das Werbewunder Radio.

Brief Explanation
The Austrian Broadcasting Company (ORF) and the Radio Marketing Service (RMS) launched a big radio campaign to promote advertising on radio. The Idea: Advertising on radio makes even huge things enter heads through the ears. The radio spots have been on air since December 2009 on all big radio-stations in Austria.