TIGER by Y&R Buenos Aires for Agea

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TIGER

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Industry Newspapers
Media Radio
Market Argentina
Agency Y&R Buenos Aires
Director Riki Saúl
Creative Director Martin Mercado, Darío Rial-Diego Tuya, Martín Goldberg- Darío Rial
Production Raya Producciones
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: AGEA
Product/Service: OLE SPORTS NEWSPAPER
Agency: Y&R BUENOS AIRES
Executive Creative Director: Martin Mercado
Creative Director: Martin Mercado/Dario Rial/Diego Tuya
Scriptwriter: Paulina Ordas/Juan Ignacio Galardi
Agency Producer: Luis Pompeo/Agustin Borgognoni
Account Manager: Eugenia Slosse/Laura de Rosa/Agustin Coste/Maria Jose Frecia
Production Company: RAYA PRODUCCIONES, Buenos Aires, ARGENTINA
Director: Riki Saul
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R BUENOS AIRES, ARGENTINA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: And it´s Tiger's turn. This is his hole, 16. What will he be grabbing? MVO2: He'll probably nail it with an iron 3, or a more potent one. MVO1: The man's not even considering an approach. MVO2: He can't help it. He likes being on top. That's his favourite position. MVO1: Time to concentrate, to pair it and nail his way down to a par. He grabs the iron firmly with both hands....and he brings it up. MVO2: What a swing! What a swinger! MVO1: Unbelievable... it’s so exciting! There are simply no hard holes for this man! ANN: All the news inside, and outside, the course are in Ole.

Full script of the ad in the original language
MVO1: Es el turno de Tiger. Este es su hoyo... 16. Ahora veremos que palo escoge. MVO2: Pienso que va a escoger un hierro 3 o quizás se incline por uno mas potente. MVO1: Ni va a intentar un approach. MVO2: No puede con su genio. Le encanta ir arriba, es su posicion favorita. MVO1: Momento de concentracion, ya se bajo un par. Sugeta el palo bien firme con las dos manos. Lo levanta... MVO2: Que swing. O mejor dicho... que swinger. MVO1: Es increible, a este hombre todos los hoyos le vienen bien. ANN: Todo lo que pasa adentro y afuera de la cancha, esta en Olé.