CIGARETTE by Ogilvy & Mather Bangkok

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CIGARETTE

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Industry Electronic Devices & Home Appliances
Media Radio
Market Thailand
Agency Ogilvy & Mather Bangkok
Executive Creative Director Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Creative Director Torpun Lersin
Production Cinesound
Released August 2010

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: OZONIC GROUP
Product/Service: AIR PURIFIER
Agency: OGILVY & MATHER
Executive Creative Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Creative Director: Torpun Lersin
Scriptwriter: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Nopparat Wattanawaraporn/Kris Garford Spindler
Agency Producer: Pitiwat Charuchinda
Account Manager: Peerajet Sringean
Production Company: CINESOUND, Bangkok, THAILAND
Sound Studio: Cine Sound Studio
Sound Engineer: Sakchai Kangwanprasert
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY & MATHER, Bangkok, THAILAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Cigarette Cigare Ciga Ci SFX: Deep breath ANN: Filter all traces of odour. Ozonic air purifier. SFX: Beep

Full script of the ad in the original language
MVO: Burheee Burhee Bu Sara au SFX: Deep breath ANN: Grong hai took glin hueng. Krueng grong argard Ozonic. SFX: Beep

Brief Explanation
The air filter market has been increasing every year, as demonstrated by the big brand jump into this market. Consumer need is still unfulfilled for both household and corporate usage. It’s an opportunity for us to launch our high quality product at an acceptable price. Our goal is to create a brand that is foremost in the consumer's mind, and to increase sales of the product. Key communication simplifies the product, making it easier to understand and more memorable. Using traditional media captures people's attention, driving them to ask for more information instore.