Health Protection Agency Radio Beer by DraftFCB Auckland


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Industry Against alcohol
Media Radio
Market New Zealand
Agency DraftFCB Auckland
Executive Creative Director Regan Grafton
Art Director Melina Fiolitakis
Copywriter Andrew Kevin Walker
Released February 2013

Credits & Description

New Zealand's Alcohol Advisory Council (ALAC) wanted to use negative drinking statistics to remind New Zealanders to ease up on the drink this summer. So we created stories about how such statistics may have come about using typical New Zealand summer drinking scenarios.

Category: Public interest
Client: Health Protection Agency
Agency: DraftFCB Auckland
Production: Factory Studios
Country: New Zealand
Executive Creative Director: Regan Grafton
Art Director: Melina Fiolitakis
Copywriter: Kevin Walker
Planner: Carl Sarney
Account Director: Donna Baylis
Agency Producer: Marijana Hart