|Executive Creative Director||Regan Grafton|
|Art Director||Melina Fiolitakis|
|Copywriter||Andrew Kevin Walker|
Credits & Description
New Zealand's Alcohol Advisory Council (ALAC) wanted to use negative drinking statistics to remind New Zealanders to ease up on the drink this summer. So DraftFCB Auckland created stories about how such statistics may have come about using typical New Zealand summer drinking scenarios.