Alaska Airlines Radio 4-STAR by Wongdoody

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Industry Culture, Leisure & Sport, Airlines
Media Radio
Market United States
Agency Wongdoody
Creative Director Tracy Wong
Account Supervisor Kari Connor
Released October 2004

Credits & Description

Advertising Agency: WONGDOODY, USA, Seattle
Creative Director: Tracy Wong
Scriptwriter: John Schofield
Agency Producer: Dax Estorninos
Account Supervisor: Kari Connor
Advertiser's Supervisor: Greg Latimer
Sound Engineer: Vince Werner

Script in English

SFX: SkyHigh musical sting leads into music that is of dreamy elegance. A smooth-voiced announcer speaks, with a sensuous female announcer chiming in periodically.

VO: You’ve been dreaming (Woman: “Dreaming”) of a true 4-star vacation. Four-star hotels...

Woman: Mini bar.

VO: Four-star dining.

Woman: Cloth napkins.

VO: Four-star entertainment.

Woman: People in limos.

VO: Well, thanks to SkyHigh Airlines and some grade-school math, all that dreaming can end!

Music switches to up-tempo cheese.

VO: Introducing SkyHigh Airlines’ new Cumulative Four-Star Vacations! The nation’s top one-star travel options bundled into mathematically star-studded getaways. Like SkyHigh’s exclusive Shantytown Tour. Twelve cuddly nights at Uncle Ricky’s Share-a-Camper...

Woman: One star.

VO: Entertainment by Miss Elaine’s Life-size Dollhouse Adventures.

Woman: One star.

VO: Meals at Da Chowder Hole.

Woman: Almost one star.

VO: Add that to SkyHigh’s legendary one-star service… And these vacations will have you seeing stars.

Woman: All four of them.

VO2: Yikes. Or you could try one of Alaska Airlines’ Complete Vacation Packages, designed by Alaska’s thoroughly picky travel experts. Visit