Alaska Airlines Radio WE CARE PACKAGES by Wongdoody

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Industry Culture, Leisure & Sport, Airlines
Media Radio
Market United States
Agency Wongdoody
Creative Director Tracy Wong
Account Supervisor Kari Connor
Released October 2004

Credits & Description

Advertising Agency: WONGDOODY, USA, Seattle
Creative Director: Tracy Wong
Scriptwriter: John Schofield
Agency Producer: Dax Estorninos
Account Supervisor: Kari Connor
Advertiser's Supervisor: Greg Latimer
Sound Engineer: Vince Werner

Script in English

SFX: SkyHigh musical sting leads into soft, caring music.

VO (overly sensitive) At SkyHigh Airlines, we know our passengers would like us to care more. And we really, really want to. But frankly, caring gets expensive.

SFX: Music changes to chummy, happy music.

VO: So we’ve developed “We Care Packages.” Now you can get all the attention you can afford. Fifty dollars will get you the “Acquaintance Package,” featuring an awkward handshake and stilted conversation.

Guy (nervously): Hey, um, put her there.

VO: Try the hundred-dollar “Best Buddy Package,” stuffed with high-fives and reminiscing of memories from earlier in the flight.

Guy 2 (boisterous): Oh, man, remember that time when you put on your seat belt? That was the best!

VO: Even customized "Special Attention Packages" like "Friend of Your Dad" and "Guy From College Who Gets Your Name Wrong."

VO: Or go all the way with the "Intimate Encounter Package."

Woman (insincere): Let’s cuddle.

VO: SkyHigh’s “We Care Packages.” You pay us to pay attention to you.

VO2: Nice. Well, at Alaska Airlines, whether you’re flying First Class or on a Web special, common courtesy is just part of the deal. That’s the spirit of Alaska.