HONEST TO GOODNESS SAVINGS by McCann USA for Aldi

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HONEST TO GOODNESS SAVINGS

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Industry Retail, Distribution & Rental companies
Media Radio
Market United States
Agency McCann USA
Executive Creative Director Matt Canzano
Account Supervisor Mike Crone
Production Pluto Post
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: ALDI
Product/Service: GROCERY STORES
Agency: McCANN MIDWEST
Executive Creative Director: Matt Canzano
Scriptwriter: Mark Reichard/Tom Parr
Agency Producer: Andrew Halleck
Account Manager: Traci Hiller
Account Supervisor: Mike Crone
Production Company: PLUTO POST, Birmingham, USA
Sound Studio: Pluto Post
Sound Engineer: Warren Munsey
Music Artist/Title: The Lodge
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: McCANN MIDWEST, Birmingham, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO: Hi. We’re Aldi. Maybe you’ve heard of us or seen our store and wondered what we’re all about. We’re about saving you money on groceries. A lot of money. We live by one very simple philosophy: honest to goodness savings. ‘Honest’ means that when we lower our prices, we keep them there. So no matter when you come in or what you buy, you know you’re getting the lowest price possible. ‘Goodness’ means we offer the highest quality produce: milk, eggs and more. And we back it with our double guarantee: if you’re not completely satisfied with any item we sell, we’ll replace it and give you your money back. ‘Savings’? Well, that’s why we’re in business — saving hard-working people like you lots and lots of money. Seriously, if you shop here and don’t save a bunch of money, you must not have bought anything. Why not come on in and give us a try? Aldi. Honest to goodness savings