Allianz Radio RASMUS by Atletico International Berlin

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RASMUS

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Industry Banking & Financial Services, Insurance
Media Radio
Market Germany
Agency Atletico International Berlin
Creative Director Waldemar Konopka
Account Supervisor Ilka Guelzau, Carsten Riechert
Released February 2009

Credits & Description

Advertising Agency: ATLETICO INTERNATIONAL BERLIN, GERMANY, Berlin
Creative Director: Waldemar Konopka
Creative Director: Waldemar Konopka
Scriptwriter: Roland Vanoni/Anne Kathrin Trybek
Account Supervisor: Carsten Riechert/Ilka Guelzau
Advertiser's Supervisor: Thilo Swoboda
Sound Engineer: Philipp Maier

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Knocking; door opening

MVO: Hey, are you Mrs. Miller?

FVO: Yes. Why?

MVO: My name is Rasmus from Scandinavia. Tomorrow I'll drop by, with heavy rains. I'll knock over the old birch in the garden and flood your basement.

FVO: No, thanks! We don't buy anything.

SFX: Door slams

MVO: How about a rubber boat?

ANN: Don’t ignore a storm warning. The consequences might hit you, too.
Protect yourself beforehand with the Allianz homeowner’s insurance.

More information at your local Allianz branch or www.Allianz.de

SFX: Allianz mnemonic
ANN: Hopefully Allianz.Full script of the ad in the original language
SFX: Tür öffnet

MVO: Hey, sind Sie Frau Watzke?

FVO: Ja. Wieso?

MVO: Mein Name ist Rasmus aus Skandinavien. Übermorgen komme ich vorbei mit heftigen Regenfällen. Dann werfe ich die alte Birke im Garten um und überflute ihren Keller...

FVO: Nein danke, wir kaufen nichts.

SFX: Tür schließt

MVO: Wie wäre es mit einem Schlauchboot?

ANN: Schlagen Sie eine Sturmwarnung nicht einfach in den Wind.
Die Folgen können auch Sie treffen Sichern Sie sich frühzeitig ab – mit der Allianz Immobilienversicherung.

Mehr dazu bei Ihrer Allianz vor Ort oder unter www.Allianz.de

SFX: Allianz mnemonic
ANN: Hoffentlich Allianz.
Brief Explanation

Goal: Communicate the danger and consequences of thunderstorms to property owners - quickly and flexibly right before they occur.

Solution: Weather phenomena like storms are being personated by entitling them with cute names like Kathrina. Have these allegedly friendly and cute contemporaries knock on people's doors - and you will find out that their impact is pretty much the opposite: cruel and dangerous.

Why radio spots? They allow us to flexibly react on any upcoming storm warning and to be on air before the storm hits - thus giving people the chance to protect themselves even in the very last hours before a storm occurs.

Impact: The Allianz homeowner's insurance has had a considerable increase in the so-called "elementary protection" field due to the spots and the accompanying ads and billboards.

Final numbers are pending, but the increase is expected to be around the 15% mark.