Moosehead Breweries Radio FREE GLASS by Extreme Group

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Industry Beers and Ciders
Media Radio
Market Canada
Agency Extreme Group
Creative Director Shawn King
Account Supervisor Jean Marc Landry
Released May 2005

Credits & Description

Creative Director: Shawn King
Scriptwriter: Bruce Whelan
Agency Producer: Mike Hachey
Account Supervisor: Jean Marc Landry

Script in English

MVO: At Alpine, we're not sure if it matters how many times we say “Free glass with Alpine 12 pack cans” in our radio spot. Because no matter how many times we say “free glass”, we can't make anyone want a free glass, like the free glass, or even know what to do with a free glass. But we do feel that the Alpine consumer will see the value in a free glass - he'll know that whether he's on his patio with his free glass, at a party with his free glass or is simply meeting girls, free glass in hand, he'll be wearing a smile that says “Hey, this glass? It was free.” Get your free glass with Alpine 12 pack cans. For a limited time, (free glass) must be legal drinking age (free glass), for no purchase info visit (free glass)