HELPLINE by DraftFCB Hamburg for Alzheimer's Society

HELPLINE

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Radio
Market Germany
Agency DraftFCB Hamburg
Executive Creative Director Dirk Haeusermann
Creative Director Alexandra Höhn
Production Hastings Audio Network
Released August 2010

Credits & Description

Category: Best Use of Radio as a Medium
Advertiser: ALZHEIMER GESELLSCHAFT HAMBURG
Product/Service: ALZHEIMER'S SOCIETY HAMBURG
Agency: DRAFTFCB GERMANY
Executive Creative Director: Dirk Haeusermann
Creative Director: Alexandra Höhn
Scriptwriter: Alexandra Höhn/Thomas Völker
Account Manager: Daniel Hultgren
Production Company: HASTINGS AUDIO NETWORK, Hamburg, GERMANY
Sound Engineer: Oscar Meixner
Other Credits: Speaker: Lia Pahl
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB GERMANY, Hamburg, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: The Alzheimer's Society Hamburg helpline: 040 – 47 25 38. The Alzheimer's Society Hamburg helpline: 040 – 47 25 38. The Alzheimer's Society Hamburg helpline: 040 – 47 25 38. The Alzheimer's Society Hamburg helpline: 040 – 47 25 38. The Alzheimer's Society Hamburg helpline: 040 – 47 25 38.

Full script of the ad in the original language
ANN: Die Alzheimer Gesellschaft Hamburg hilft: 040 – 47 25 38. Die Alzheimer Gesellschaft Hamburg hilft: 040 – 47 25 38. Die Alzheimer Gesellschaft Hamburg hilft: 040 – 47 25 38. Die Alzheimer Gesellschaft Hamburg hilft: 040 – 47 25 38. Die Alzheimer Gesellschaft Hamburg hilft: 040 – 47 25 38.

Brief Explanation
Brief: The Alzheimer Socitey Hamburg works in an honorary capacity and offers a helpline for people suffering from Alzheimer's and their familiy. The brief was to create awareness for this service number. Solution: The solution was simple and effective: a five-time repetition of the helpline number. 'Healthy' people might find this insulting but the radio spot works exactly for the nature of Alzheimer's disease.