American Legacy Foundation Radio 8 SECONDS by Arnold Worldwide Boston

8 SECONDS

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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Radio
Market United States
Agency Arnold Worldwide Boston
Director Bart Smith
Creative Director Pete Favat, Alex Bogusky, Tom Adams, Roger Baldacci, Ron Lawner
Released June 2004

Awards

One Show 2005
Tv & Radio Public Service/Political-Radio: Single Gold

Credits & Description

Advertising Agency: ARNOLD WORLDWIDE, USA, Boston
Creative Director: Ron Lawner/Pete Favat/Alex Bogusky/Roger Baldacci/Tom Adams
Scriptwriter: Mike Howard/Megarock
Agency Producer: Carron Pedonti
Director: Bart Smith
Sound Engineer: Marcelo Gandola

Script in English
KID: Tobacco companies make a product that’s responsible for about one death every eight seconds. Which means another person will probably die in the time it takes me to tell you that tobacco companies make a product that’s responsible for about one death every eight seconds. And that means another person probably just died while I was telling you that another person will probably die in the time it takes me to tell you that tobacco companies make a product that’s responsible for about one death every eight seconds. And that would also mean that about two people probably just died in the time it took me to tell you that another person probably died while I was telling you that another person probably died in the time it takes me to tell you that tobacco companies make a product that’s responsible for about one death every eight seconds. And you know what? Another two people probably just died in the time it took me to tell you that about two people probably died in the time it took me to tell you that another person probably died while I was telling you that another person will probably die in the time it takes me to tell you that tobacco companies make a product that’s responsible for about one death every eight seconds.
And that means, that during this commercial, somewhere in the world, tobacco companies’ products killed about eight people.
This message brought to you by truth.