American Legacy Foundation Radio BEARS by Crispin Porter + Bogusky Miami


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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Radio
Market United States
Agency Crispin Porter + Bogusky Miami
Executive Creative Director Pete Favat, Alex Bogusky
Creative Director John Kearse, Tom Adams
Account Supervisor Allison Begin
Released July 2006

Credits & Description

Advertising Agency: CRISPIN PORTER + BOGUSKY, USA, New York
Executive Creative Director: Pete Favat. Alex Bogusky
Creative Director: John Kearse, Tom Adams
Scriptwriter: Marc Einhorn
Agency Producer: Mary Donington
Account Supervisor: Allison Begin
Sound Engineer: Robb Davidson

Script in English


MVO:Do you know the facts about bears? Facts like, in the U.S. alone, bears are responsible for about 50,000 deaths every year. And that bears will kill over 900 infants this year alone. If this strikes you as crazy, well, that’s because, it is. These facts are actually related to second hand smoke. But if bears did kill as many people as cigarettes, what do you think would happen to bears?

ANN:Knowledge is contagious. To infect others go to