American Legacy Foundation TRUTH Radio BLUBB-ERASE by Arnold Worldwide Boston


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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Radio
Market United States
Agency Arnold Worldwide Boston
Director Bart Smith
Creative Director Pete Favat, Alex Bogusky, Tom Adams, Roger Baldacci, Ron Lawner
Released June 2004


London International Awards 2004
Radio - Grand Prize
Radio Public Service/Social Welfare Campaign Winner

Credits & Description

Advertising Agency: ARNOLD WORLDWIDE, USA, Boston
Creative Director: Ron Lawner/Pete Favat/Alex Bogusky/Roger Baldacci/Tom Adams
Scriptwriter: Megarock
Agency Producer: Carron Pedonti
Director: Bart Smith
Sound Engineer: Marcelo Gandola

Script in English

GUY 1: It’s Springtime dude. You know what that means.

GUY 2: Yeah! Pro-baseball and chicks in tube tops!

GUY 1: No! Time to get our bods back into beach form. It’s almost banana hammock season bro.

GUY 2: Sweet!

ANNCR: Hey guys, you heard about the new diet supplement Blubb-erase?

GUY 1: Blubba-what?!

ANNCR: Blubb-erase! Nobody’s got time for exercise and proper nutrition these days, so we’ve developed a stimulant, that produces a chemical, which helps promote the release of stored fat. No effort. No sweat.

GUYS: No way!

ANNCR: Sure it’s linked to seizures, strokes, myocardial infarction, cardiac arrest, and sudden death. But if you don’t drop dead, you’ll be drop dead gorgeous.

GUYS: Blubb-erase! Yes!

TRUTH KID: This product does not exist. Something very similar used to exist, but was banned from the market when it was found to have been responsible for more than 100 deaths. The Tobacco industry’s products kill 1200 people a day. "So what's the tobacco industry gonna do about that?"

TRUTH KID: Welcome to Crazyworld. This message brought to you by truth.