American Legacy Foundation Radio COMBUSTAROOS by Arnold Worldwide Boston

COMBUSTAROOS

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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Radio
Market United States
Agency Arnold Worldwide Boston
Director Bart Smith
Creative Director Pete Favat, Alex Bogusky, Tom Adams, Roger Baldacci, Ron Lawner
Released June 2004

Awards

London International Awards 2004
Radio Public Service/Social Welfare Campaign Winner

Credits & Description

Advertising Agency: ARNOLD WORLDWIDE, USA, Boston
Creative Director: Ron Lawner/Pete Favat/Alex Bogusky/Roger Baldacci/Tom Adams
Scriptwriter: Megarock/John Kearse/Mike Howard
Agency Producer: Carron Pedonti
Director: Bart Smith
Sound Engineer: Marcelo Gandola


Script in English

GIRL: Mom, I can’t wear these pyjamas to Cindy’s sleepover, they’re so lame.

MOM: But honey you loved them last month?

SFX: Cheesy music

ANNCR: Hey moms and dads, it can get pretty expensive keeping your kids in stylish pyjamas, right? Wrong!

Introducing new Combustaroo brand pyjamas. Stylish yet affordable. Made of space-age untreated cotton flannelette, Combustaroos are designed to satisfy even the most fashion conscious tyke. But watch out! They're almost as flammable as newsprint.

GIRL: Remember, it’s stop, drop, and roll!

ANNCR: Kids should steer clear of all electric and gas stoves, toasters, space heaters, fireplaces, tiki-torches, birthday cakes and all other open flames to avoid the painful blisters and costly skin grafting procedures that could occur.

LEGAL BY TRUTH KID: This product does not exist. Something very similar used to but was taken off the market after a court found the company knew its product was a fire hazard and held it responsible for a badly burned child. Every year more than 80 young people die in fires caused by cigarettes. "So what's the tobacco industry gonna do about that?"


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