American Legacy Foundation TRUTH Radio PREVENTABLE by Crispin Porter + Bogusky Miami


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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Radio
Market United States
Agency Crispin Porter + Bogusky Miami
Executive Creative Director Pete Favat, Alex Bogusky
Creative Director John Kearse, Tom Adams
Account Supervisor Account Service
Released July 2006

Credits & Description

Advertising Agency: CRISPIN PORTER + BOGUSKY, USA, New York
Executive Creative Director: Pete Favat, Alex Bogusky
Creative Director: John Kearse, Tom Adams
Scriptwriter: Marc Einhorn, Evan Fry
Agency Producer: Eric Rasco
Account Supervisor: Account Service: Natalie Granda
Sound Engineer: Rob Fielack

Script in English

MVO:Say you had ESP and you knew an earthquake was gonna hit and kill hundreds of thousands of people. Okay, now remember this is hypothetical, so now say you also had some superpower where you could prevent that earthquake, you would right? I mean, what the (beep) - who wouldn’t? Well, actually I guess maybe some people wouldn’t cause, tobacco companies sell a product that kills over 400,000 Americans every year. Smoking their deadly products remains the leading cause of preventable death in the US, meaning these people don’t have to die. So, whuda(bleeps)up? This message brought to you by Truth.