Amstel Radio BIABOU by Publicis Kaplan Thaler New York

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Industry Beers and Ciders
Media Radio
Market United States
Agency Publicis Kaplan Thaler New York
Director Alex Lea
Creative Director Ken Ratcliffe, Ted Royer
Released September 2005

Credits & Description

Advertising Agency: PUBLICIS NEW YORK, USA, New York
Creative Director: Ted Royer/Ken Ratcliffe
Scriptwriter: Kevin Brady
Agency Producer: Lauren Schneidmuller
Director: Alex Lea

Script in English

MVO1: Hey, Jerry where you been?

MVO2: I went to Biabou.

MVO1: You went where?

SFX: music

MVO2: Biabou, the premium resort of the Caribbean. Luxury cabanas with private waterfalls, oleander-scented pillows and Amstel Light.

MVO1: Wow that sounds great.

MVO2: Come. Break through the clouds on a romantic horseback ride.

MVO1: With the Amstel Light?

MVO2: No.

MVO1: Wait, they give you the sophisticated taste of a Dutch classic and they don’t even let you take it on a pony.

MVO2 : Come. Embrace nature with guided tours to the great Tortuga Turtle nesting

MVO1: I bet the guides can have the Amstel Light.

MVO2: I don’t know about the guides.

MVO1: No, but that’s how it always is. The guides drink the beer on the pony, prancing their way to the great Tortilla Turtle nesting ground and the little guy gets…

MVO2: An Amstel Light! Ok? Amstel Light whenever you want! On turtleback, with the mating ponies, whatever…

MVO1: (goes into the voice) Ah, Amstel Light...

MVO2: 1 Stop that.

MVO2: the premium taste of sophistication.

MVO1: That’s my Biabou voice.

MVO2: A taste of Europe in a light beer.

MVO1: You can’t use the Biabou voice.

MVO2: Amstel Light, Live Tastefully

MVO1: Imported by Amstel USA, White Plains NY. Enjoy Amstel Light Responsibly.

MVO2: Who you talking to?