Amstel Radio NO! by Publicis Kaplan Thaler New York

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NO!

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Industry Beers and Ciders
Media Radio
Market United States
Agency Publicis Kaplan Thaler New York
Director Alex Lea
Creative Director Ken Ratcliffe, Ted Royer
Released November 2005

Credits & Description

Advertising Agency: PUBLICIS NEW YORK, USA, New York
Creative Director: Ted Royer/Ken Ratcliffe
Scriptwriter: Kevin Brady
Agency Producer: Dan Blaney
Director: Alex Lea


Script in English

SFX: Music

VO: As the clock approaches midnight, New Years Eve. Your glass approaches empty, just
listen to me. The champagne corks will pop, rat a tat tat. But when they try to fill your glass just tell them, “not for me Jack”. No! I don’t want no champagne. No! I don’t want no Brut tonight. No! I don’t want no bubbly. Just give me an Amstel Light. When the family’s gathered by the fire, tree is trimmed with lights. Mum comes out with eggnog. But milk and rum? That ain’t right! No! don’t want no egg nog. No! I can’t stomach that tonight. No! I don’t want that thick and heavy. Just give me an Amstel Light. We went to the office shindig dressed in our holiday fineries. Dinner comes and the waiters bring us half of France’s wineries, but no! I don’t want no glass of wine. No! I don’t want no red or white. No! I don’t care what year it’s from. Just give me an Amstel Light. This holiday season drink only the good stuff, Amstel Light, Live Tastefully.