PERFECT MATCH by Albion London for ANTHONY NOLAN

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PERFECT MATCH

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Industry Charities, Foundations, Volunteers
Media Radio
Market United Kingdom
Agency Albion London
Released June 2012

Awards

One Show 2013
One Show Public Service / Radio - Single Merit

Credits & Description

Type of entry: Product & Service
Category: Fundraising & Appeals
Advertiser: ANTHONY NOLAN
Product/Service: ANTHONY NOLAN STEM CELL DONATION APPEAL
Agency: ALBION London, UNITED KINGDOM
Advertiser ANTHONY NOLAN
Product ANTHONY NOLAN STEM CELL DONATION APPEAL
Entrant ALBION London, UNITED KINGDOM
Type of Entry: Product & Service
Category: Fundraising & Appeals
Title: PERFECT MATCH
Advertiser/Client: ANTHONY NOLAN
Product/Service: ANTHONY NOLAN STEM CELL DONATION APPEAL
Entrant Company: ALBION London, UNITED KINGDOM
DM/Advertising Agency: ALBION London, UNITED KINGDOM

Brief Explanation
The story told in this radio spot by Paul is an entirely truthful recollection of his experience with cancer. His donor Andy is also Paul’s actual donor. It’s rare for donor to meet their recipients but having done so, the two are strongly bonded and love to spread their success story in hope that others will register, and help save a life. All our other voices used are also registered with Anthony Nolan and proudly introduce themselves as themselves.
As our recipient speaks, other people’s voices float in and out underneath, as though they’re attempting to match what the recipient is saying. At the end of each of their speech they all say “unfortunately, I’m not a match”.
At the end of the radio spot, a voice comes in and matches what our recipient is saying perfectly – an audio representation of how Anthony Nolan works.
We can also use left/right speaker levels to make the interruption voices sounds more ‘floaty’ so they kind of seem like they’re rotating around you.