Anz Bank Radio Hairy Chest by WhybinTBWA Group Melbourne, Whybin\TBWA Group Melbourne

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Hairy Chest

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Industry Banking & Financial Services
Media Radio
Market Australia
Agency WhybinTBWA Group Melbourne
Executive Creative Director Paul Reardon
Creative Director Jenny Glover, Rui Alves
Agency Whybin\TBWA Group Melbourne
Executive Creative Director Paul Reardon
Creative Director Jenny Glover, Rui Alves
Released July 2016

Credits & Description

Globally, women are paid up to 36% less than men. This spot features a young girl trying to make sense of this statistic. The spot starts with a strange claim from the young girl, telling us she wishes she had manly chest hair and hair on her back and shoulders. We realise the thought process behind her wish as she says “Then maybe I might be able to earn a man’s salary one day" The little girl attributes the extra pay to the extra hair. She can't think of any other logical reason.
Media: Radio
Category: Finance & insurance
Client: ANZ
Agency: WhybinTBWA Group, Melbourne
Country: Australia
Executive Creative Director: Paul Reardon
Creative Director: Jenny Glover
Creative Director: Rui Alves
Group Head: Ricci Meldrum
Planner: Kees Kalk
Senior Account Director: Stephanie Luxmoore
Account Executive: Todd McLerie
Digital Planner - Harry Steinhart