ESSAY by TBWA\Hunt\Lascaris Johannesburg for Apartheid Museum

ESSAY

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Industry Museums & Libraries
Media Radio
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Director Ruby Obeng-Tuffoh
Executive Creative Director Damon Stapleton
Creative Director Amanda Horwitz, Nicholas Hulley
Account Supervisor Bridget Langley
Production Opus
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: APARTHEID MUSEUM
Product/Service: MUSEUM
Agency: TBWA\HUNT\LASCARIS JOHANNESBURG
Executive Creative Director: Damon Stapleton
Creative Director: Amanda Horwitz/Nicholas Hulley
Scriptwriter: Ruby Obeng-Tuffoh
Agency Producer: Alison Ross
Account Supervisor: Bridget Langley
Production Company: OPUS, Johannesburg, SOUTH AFRICA
Director: Ruby Obeng-Tuffoh
Sound Studio: Opus
Sound Engineer: Peter Cornell/Lovemore Nkuna
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO1: Dude, I’ve got to write an essay on what makes Oliver Tambo so great. FVO2: Jeez, how you going to do that? FVO1: Tell me, dude! Freakin out, ja. FOV2: How you going to write an essay about an airport? FOV1: I know right? Like what am I going to talk about... like, flying planes? FVO2: Escalators... FVO1: I know, like duty-free stores and, like, check-in counters... gosh, dude. FVO2: White tiles.. FVO1: Ja, I know, and like... hot stewards... ANN: A history forgotten is a future lost. Apartheid Museum. Make the time.

Brief Explanation
Only sixteen years after the fall of apartheid, South Africa's youth, saturated in Western celebrity culture, is forgetting our extraordinary history and its lessons. This campaign was created to highlight this uncomfortable truth and get them to visit the museum. The radio ads were launched around Freedom month. NOTE: Oliver Tambo was an anti-apartheid leader who led the ANC during some of the most trying times in our country’s struggle against the apartheid government. There's an airport named after him in Johannesburg, South Africa.