POETRY SESSION by TBWA\Hunt\Lascaris Johannesburg for Apartheid Museum

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POETRY SESSION

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Industry Museums & Libraries
Media Radio
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Director Ruby Obeng-Tuffoh
Executive Creative Director Damon Stapleton
Creative Director Amanda Horwitz, Nicholas Hulley
Producer Alison Ross
Account Supervisor Bridget Langley
Production Opus
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: APARTHEID MUSEUM
Product/Service: MUSEUM
Agency: TBWA\HUNT\LASCARIS JOHANNESBURG
Executive Creative Director: Damon Stapleton
Creative Director: Amanda Horwitz/Nicholas Hulley
Scriptwriter: Ruby Obeng-Tuffoh
Agency Producer: Alison Ross
Account Supervisor: Bridget Langley
Production Company: OPUS, Johannesburg, SOUTH AFRICA
Director: Ruby Obeng-Tuffoh
Producer: Alison Ross
Sound Studio: Opus
Sound Engineer: Peter Cornell/Lovemore Nkuna
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Crowd ambience MVO: Hey sister Lerato, just hit us with a lil’ tribute to the Great Chief Lutuli. Just speak from the heart, girl. SFX: Applause FVO: Chief Lutuli... er... MVO: Yeah! SFX: Microphone feedback FVO: Yeah, yeah check my flow... Chief Luthuli You were the greatest Kaizer chief, truly The field was your home and soccer, your throne You hit the ball like a cyclone, making goalkeepers groan From Milan to Japan, soccer made you the man And today Chief Lutuli, I’m your biggest fan I’m your biggest fan... SFX: Microphone feedback ANN: A history forgotten is a future lost. This Freedom Day, visit the Apartheid Museum and see why it's not just another public holiday. Apartheid Museum. Make the time.

Brief Explanation
Only sixteen years after the fall of apartheid, South Africa's youth, saturated in Western celebrity culture, is forgetting our extraordinary history and its lessons. This campaign was created to highlight this uncomfortable truth and get them to visit the museum. The radio ads were launched around Freedom month. NOTE: Chief Albert Luthuli was an anti-apartheid activist and one of the key leaders in the liberation of South Africa from the oppressive apartheid regime. Kaizer Chiefs is South Africa’s most popular premier league football team.