Apartheid Museum Radio REDHEADS by TBWA\Hunt\Lascaris Cape Town

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REDHEADS

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Industry Museums & Libraries
Media Radio
Market South Africa
Agency TBWA\Hunt\Lascaris Cape Town
Creative Director Damon Stapleton
Released March 2004

Awards

One Show 2004
Tv & Radio Public Service/Political Radio: Campaign Silver
Tv & Radio Public Service/Political Radio: Single Silver

Credits & Description

Advertising Agency: TBWA\HUNT\LASCARIS, SOUTH AFRICA, Johannesburg
Creative Director: Damon Stapleton
Scriptwriter: Damon Stapleton
Agency Producer: Sue Robinson
Sound Engineer: Lawrence Persson

Script in English
SFX: News jingle.
FV1: In the headlines...Redheads will be not be allowed on public transport... A huge cocaine bust at Joburg International airport...and an earthquake rocks South America. Good Morning. The long awaited law banning redheads from public transport has finally been passed. The law became necessary after studies revealed that redheads have fiery tempers because they have not evolved at the same pace as the rest of humanity. For the safety of the rest of the population a separate transport system will be introduced and a separate township is being considered. At Joburg International airport (Fades out).
ANNCR: If you don't believe this could happen, visit the Apartheid Museum and see how it did.