TRAFFIC NEWS by Kolle Rebbe Hamburg for Bischoefliches Hilfswerk Misereor

TRAFFIC NEWS

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Industry Charities, Foundations, Volunteers
Media Radio
Market Germany
Agency Kolle Rebbe Hamburg
Executive Creative Director Stefan Kolle
Creative Director Lorenz Ritter, Sven Klohk
Production RSH Radio
Creative Director Stefan Walz
Released August 2010

Credits & Description

Category: Best Use of Radio as a Medium
Advertiser: BISCHOEFLICHES HILFSWERK MISEREOR e.V.
Product/Service: APPEAL FOR AFRICAN VICTIMS OF CIVIL WAR
Agency: KOLLE REBBE
Executive Creative Director: Stefan Kolle
Creative Director: Stefan Walz/Lorenz Ritter/Sven Klohk
Scriptwriter: Felix Schulz
Account Manager: Jessica Gustafsson
Production Company: RSH RADIO, Hamburg, GERMANY
Sound Studio: RSH Radio Hamburg
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: KOLLE REBBE, Hamburg, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO: You’re listening to RSH Traffic Radio with a special announcement. This just in: take care on the B137 between Kinshasa and Brazzaville. We have reports of some congestion on the road. There are thousands of refugees fleeing the civil war. I repeat, the B137 between Kinshasa and Brazzaville: several thousand refugees on the road because of civil war. Please don’t use a detour or close your eyes, and please make a donation. From as little as two Euros a month. misereror.de SFX: Music

Full script of the ad in the original language
SFX: Musik MVO: So einmal kurz zwischendurch, der RSH Verkehrsfunk mit einer Sondermeldung. Achtung bitte auf B137 zwischen Kinshasa und Brazzaville, da befinden sich wegen eines Bürgerkrieges mehrere tausend Flüchtlinge auf der Fahrbahn. Ich wiederhole, B137 zwischen Kinshasa und Brazzaville, da befinden sich wegen eines Bürgerkrieges mehrere tausend Flüchtlinge auf der Fahrbahn. Bitte weichen sie nicht aus, verschließen sie nicht die Augen und helfen Sie. Schon mit zwei Euro im Monat. www.misereror.de SFX: Musik

Brief Explanation
Misereor has been working in Africa for years. The organisation helps child soldiers, victims of conflict, and refugees return to their everyday lives. The problem is that to most people the problems in Africa seem as far away as the continent itself. Nevertheless, how do you manage to sensitise people in Germany to the problems Africans face and how do you get them to make a donation?