DOUBLE DOSE DRAFT BEER by Conexao for Applebee's

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DOUBLE DOSE DRAFT BEER

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Industry Restaurants, Pubs & Bars
Media Radio
Market Brazil
Agency Conexao
Director Dudu Lopes
Creative Director Ana Paula Costa
Producer Dudu Lopes, Felipe Balbino, Gustavo Lopes
Account Supervisor Amanda Luz
Production Silence Producoes
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: APPLEBEE'S
Product/Service: HAPPY HOUR
Agency: CONEXÃO BRASIL
Creative Director: Ana Costa
Scriptwriter: Marcos Borges
Account Manager: Glauco Pochine
Account Supervisor: Amanda Luz
Advertiser's Supervisor: Mauro
Production Company: SILENCE PRODUÇÕES, Rio de Janeiro, BRAZIL
Director: Dudu Lopes
Producer: Dudu Lopes/Felipe Balbino/Gustavo Lopes
Sound Studio: Silence Produções
Sound Engineer: Gustavo Lopes
Music Artist/Title: Felipe Balbino
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CONEXÃO BRASIL, Rio de Janeiro, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Urinating SFX: Music ANN: Happy hour at Applebee's with double dose draft beer. Monday to Friday, from 5 to 8pm at New York City Center Mall. SFX: Urinating

Full script of the ad in the original language
SFX: Urinating SFX: Music ANN: Happy Hour com chopp em dobro do Applebee's. De Segunda a Sexta-feira, das 16 às 20 horas no New York City Center.

Brief Explanation
Happy hour with draft beer after work is really traditional for Brazilians. To promote the double dose draft beer during the happy hour at Applebee's, we use the original sound that everybody understands, especially when drinking too much beer: pissing. With the noise, we give the impression that the person won't stop pissing. Customers realised that they could drink more, paying less. Soon Applebee's became a success in Brazil as a perfect place to meet friends and have fun.