BLUE by Saatchi & Saatchi Frankfurt for Ariel

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BLUE

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Industry Washing powders & Detergents
Media Radio
Market Germany
Agency Saatchi & Saatchi Frankfurt
Creative Director Eberhard Kirchhoff, Mathias Henkel, Anne Petri
Account Supervisor Natascha Faust
Production Studio Funk
Released August 2010

Credits & Description

Category: Household
Advertiser: PROCTER & GAMBLE
Product/Service: ARIEL STAIN PEN
Agency: SAATCHI & SAATCHI
Creative Director: Mathias Henkel/Eberhard Kirchhoff/Anne Petri
Scriptwriter: David Zeifert
Agency Producer: Michael M. Maschke
Account Manager: Francisca Maier
Account Supervisor: Natascha Faust
Advertiser's Supervisor: Stefan Perkovic/Nils Beyer
Production Company: STUDIO FUNK, Frankfurt, GERMANY
Sound Studio: Studio Funk, Frankfurt
Sound Engineer: Thomas Rudek
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SAATCHI & SAATCHI, Frankfurt, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO1: Observe the vitality of the aura that surrounds this blue. MVO2: Yes, traces of elementarism are found and founded in these limits of illimitability, and a final connection simultaneously created. MVO1: Hmm, the shimmering intensity in the virtual and the exceptional culminates in the will of the unwanted. MVO2: It is the rambunctiousness of royal blue, the coronation of colour! MVO1: Difficult to grasp, but easy to think. MVO2: This must be the blue of love or... MVO1: Hmmm... Blueberry jam! ANN: Complicated stains? Ariel Pocket Stain Pen helps immediately.

Full script of the ad in the original language
SFX: Musik MVO1: Beachten Sie die Frische der Aura, die dieses Blau umgibt. MVO2: Ja, Spuren des Natürlichen finden hier in den Grenzen der Grenzenlosigkeit, Schluss und Anschluss zugleich. MVO1: Hmhm, das Changieren der Intensitaet im Virtuellen und im Exeptionellen gipfelt im Wollen des Ungewollten. MVO2: Es ist die gelungene Katakaustik des Königsblauen, die Krönung der Farbe! MVO1: Schwer zu fassen, aber leicht zu denken. MVO2: Eben ein Blau der Liebe oder... MVO1: Hmm...Blaubeermarmelade! ANN: Komplizierte Flecken? Ariel Pocket Fleckenstift hilft sofort.