COI Radio MORAL COURAGE by Publicis London

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MORAL COURAGE

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Industry Charities, Foundations, Volunteers, Government & Other Authorities, Public Safety, Health & Hygiene
Media Radio
Market United Kingdom
Agency Publicis London
Account Supervisor Elizabeth De Vise
Released October 2005

Credits & Description

Advertising Agency: PUBLICIS, UNITED KINGDOM, London
Scriptwriter: Robin Garton/Alistair Ross
Agency Producer: Tim Morgan
Account Supervisor: Elizabeth De Vise
Advertiser's Supervisor: Mark Bainbridge


Script in English

SFX: Office Ambient – the tapping of keyboards etc.

MVO1: Look, there’s no way we can take all the credit. A lot of it was his work. It just wouldn’t be
right.

MVO2: Yeah but most of it was ours. No one’s going to know.

MVO1: No way, it’s just not an option.

SFX: Sporadic burst of background gunfire and incoming shells pierce the sound of men running.

MVO1: I’m not going to endanger other men by bringing in helicopters.

MVO2: But, sir, it’s going to take us days to walk. We could be out of here in hours.

MVO1: But if we bring in helicopters, with hostile forces in the hills, they’ll blow our cover. We
just can’t take that risk.

OFF: The courage to do what you think is right is just one of the qualities you need for a career
as an army officer. Explore your potential at officerqualities.mod.uk Army Officer. Qualities
outrank qualifications.

SFX: Foot stamp