Arrive Alive Radio SECOND CHANCE

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Industry Traffic safety
Media Radio
Market South Africa
Released July 2005

Credits & Description

Advertising Agency: TEQUILA\JOHANNESBURG, SOUTH AFRICA, Johannesburg
Creative Director: Petra Oelofse/Margie Backhouse
Scriptwriter: Kirsten Smith
Agency Producer: Tessa Weakley
Account Supervisor: Gabi Baron
Advertiser's Supervisor: Ntau Letebele
Director: Kirsten Smith
Sound Engineer: Lorens Persson

Script in English

SFX: Simple music with a repetitive keyboard “pulse” rhythm

VO: (Real teenage voice, speaking close, slow and evocatively) I bet you someone who loves
you was there the first time you opened your eyes …. … said your first word … … took your first step. First time you tied your own shoe laces … rode your first bike. First time your heart was broken … … first time (with a smile) you laughed so hard you cried. First time you lost control …

SFX: Screeching brakes. Crashing sounds. Silence.

SFX: (Music under)

VO: I bet you someone who loves you will be there the first time you open your eyes … … say
your first word … … and take your first step. Not everyone gets a second chance. Let’s all “Arrive Alive”.