POLLOCK by DDB Auckland for Art Channel

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POLLOCK

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market New Zealand
Agency DDB Auckland
Executive Creative Director Toby Talbot
Account Supervisor Danielle Richards
Production Luquid Studios
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: SKY TELEVISION
Product/Service: ARTS CHANNEL
Agency: DDB NEW ZEALAND
Executive Creative Director: Toby Talbot
Scriptwriter: Simon Vicars/James Tucker
Agency Producer: Tania Jeram
Account Manager: Brad Armstrong
Account Supervisor: Danielle Richards
Advertiser's Supervisor: Mike Watson
Production Company: LIQUID STUDIOS, Auckland, NEW ZEALAND
Other Credits: Managing Partner: Scott Wallace, DDB
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB NEW ZEALAND, Auckland, NEW ZEALAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Jackson Pollock wouldn’t like you. That being said, he didn’t like many people. He was an angry man. Expelled from art school and prone to irrational violence, Pollock sought solace in a world of abstract expressionism. But there was little refuge to be found. Furious at an industry devoid of originality, he threw a canvas on the floor, splashed it with paint and became an overnight sensation. Not that that was his intention. As fame enveloped from all angles, Pollock discovered that the art he’d truly mastered, was hatred. He hated the critics who sought meaning where there was none, and he hated the fans who fuelled his fame. But the person he loathed more than anyone, was himself. So he downed a bottle of vodka and sped his Oldsmobile into a tree. Jackson Pollock didn’t like many people, but he especially wouldn’t have liked you. And when you consider you can enjoy every drop of the man’s artistic legacy for a trivial $2.95, you can hardly blame him. The Arts Channel on SKY, just $2.95 a week. Art, for an insultingly low price.

Brief Explanation
SKY Television, New Zealand’s largest satellite television provider, asked us to promote the newly discounted price of their Arts Channel. For just an added $2.95 a week, SKY subscribers could sign up and enjoy the life and work of some of history’s greatest artists. We created a radio campaign that put into perspective the enormous price these artists paid to create their work, and the comparative pittance SKY subscribers paid to enjoy it.