ROTHKO by DDB Auckland for Art Channel

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ROTHKO

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market New Zealand
Agency DDB Auckland
Executive Creative Director Toby Talbot
Account Supervisor Danielle Richards
Production Liquid Studios
Released August 2010

Awards

One Show 2011
One Show Consumer Radio / Campaign Bronze

Credits & Description

Category: Best Scriptwriting
Advertiser: SKY TELEVISION
Product/Service: ARTS CHANNEL
Agency: DDB NEW ZEALAND
Executive Creative Director: Toby Talbot
Scriptwriter: Simon Vicars/James Tucker
Agency Producer: Tania Jeram
Account Manager: Brad Armstrong
Account Supervisor: Danielle Richards
Advertiser's Supervisor: Mike Watson
Production Company: LIQUID STUDIOS, Auckland, NEW ZEALAND
Other Credits: Managing Partner: Scott Wallace, DDB
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB NEW ZEALAND, Auckland, NEW ZEALAND
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Lucky for you, you’re not brilliant.Brilliant people have an unhealthy disposition for depression.Take Mark Rothko.He was brilliant.And depressed.In the Great Depression, no less. Depressed when his art wouldn’t sell.And depressed when it sold to the wrong people.Depressed when his wife left him.And depressed when his second wife did the same.While critics busily tore at his self belief, accountants studiously siphoned his money away. For 66 years, he journeyed towards inescapable sadness; a victim of anti-Semitism, commercialism and sexual impotence. In his final hour, he sat alone at his kitchen table with a razor blade and no reason left to live. And as the last drop of blood emptied out of him, he would have come to the grim realisation that his life’s work had cost him everything.Good thing he didn’t know, 39 years later, it would only cost you $2.95.Then he really would have been down. The Arts Channel on SKY, just $2.95 a week. Art, for an insultingly low price.
Brief Explanation
SKY Television, New Zealand’s largest satellite television provider, asked us to promote the newly discounted price of their Arts Channel. For just an added $2.95 a week, SKY subscribers could sign up and enjoy the life and work of some of history’s greatest artists. We created a radio campaign that put into perspective the enormous price these artists paid to create their work, and the comparative pittance SKY subscribers paid to enjoy it.