HUGO BALL by KNSK for Art Work

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HUGO BALL

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Industry Magazines, Business equipment & services, Corporate Image
Media Radio
Market Germany
Agency KNSK
Director Torsten Hennings
Creative Director Kay Eichner, Tim Krink
Production Nhb
Released August 2010

Credits & Description

Category: Corporate Image
Advertiser: ART WORK
Product/Service: ART MAGAZINE
Agency: KNSK
Creative Director: Tim Krink/Kay Eichner
Scriptwriter: Kay Eichner
Agency Producer: Kerstin Arndt
Advertiser's Supervisor: Olaf Uthmann/Danielle Chales De Beaulieu
Production Company: NHB, Hamburg, GERMANY
Director: Torsten Hennings
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: KNSK, Hamburg, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Mirko Thiele reads Hugo Ball. MVO: Brulba dori daula dalla Sula lori wauga malla Lori damma fusmalu Dasche mame came rilla Schursche saga moll vasvilla Suri pauge fuzmalu Dolli gamba bokamufti Sabel ize spogagufti Palazuma polja gei Mula dampe dori villa Alles virds schavi drestilla Offi lima dozapau Pozadau ANN: You don’t have to understand art. But you have to read it. The Art Magazine. Out now.

Full script of the ad in the original language
ANN: Mirko Thiele liest Hugo Ball. MVO: Vorleser: Brulba dori daula dalla Sula lori wauga malla Lori damma fusmalu Dasche mame came rilla Schursche saga moll vasvilla Suri pauge fuzmalu Dolli gamba bokamufti Sabel ize spogagufti Palazuma polja gei Mula dampe dori villa Alles virds schavi drestilla Offi lima dozapau Pozadau ANN: Kunst muss man nicht unbedingt verstehen. Aber lesen. Das Kunst-Magazin. Jetzt neu.

Brief Explanation
Hugo Ball (1886 –1927) was a German author, poet and one of the leading Dada artists. Dadaism was artistic movement that peaked from 1916 to 1922. Its purpose was to ridicule the meaninglessness of the modern world with abstract art and sound poetry. This movement laid the foundation for Surrealism. The irritating poem in this radio ad is written by Hugo Ball – and doesn´t make any sense, as all of the words are made up. You can try to understand it anyway... but maybe its easier to read about it in the art magazine Kunstmagazin. Out now!