Asera Estudiantes Radio CARLOS SUAREZ by McCann Madrid

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Industry Sports and Health Clubs, Gyms, Sports Teams & Events
Media Radio
Market Spain
Agency McCann Madrid
Account Supervisor Jesús Martínez Soris
Production Media Sound
Executive Creative Director Ricard Figueras, Monica Moro
Creative Director Santiago Lucero, Leandro Raposo, Pablo Stricker, Jon Lavín, Pablo Colonnese
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Product/Service: BASKETBALL CLUB
Executive Creative Director: Mónica Moro/Pablo Stricker/Pablo Colonnese
Creative Director: Jon Lavin/Pablo Colonnese
Scriptwriter: Isidro Casanova/David Fernández
Agency Producer: Natalia Cancho
Account Manager: Nuria Rosselló
Account Supervisor: Jesús Martínez Soris
Advertiser's Supervisor: Juan Useros
Production Company: MEDIA SOUND, Madrid, SPAIN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: McCANN ERICKSON, Madrid, SPAIN

ANN: Asefa Estudiantes, one of the most modest clubs in the ACB. They have never won the league. This year, they are through to the King’s Cup. Albeit in last position. Will there be any faith in this team? We plan to find out. The victim: Carlos Suarez, the team’s small forward. The co-conspirator: his kid brother. The bait: A present from a brother he never denies anything. As luck would have it, for the Sunday they will be playing the final... if they get that far. SFX: Phone being dialled MVO1: Hey, what’s up? Listen... MVO2: Why are you calling me here? MVO1: You remember I owed you that dinner... from Christmas? MVO2: Ummm... MVO1: Well, on Sunday... I thought we could meet. I’m playing on Sunday, if you want you can come and watch, and then we could go for a meal and from there to see a stand-up comedian. What do you think? MVO2: But... but you know... MVO1: Yeah? MVO2: Listen, don’t be stupid, will you? We play Valencia on Thursday, man... and then we play Barcelona, well, in theory, anyway. MVO1: You have to beat Valencia first and then you have to beat Barcelona... MVO2: Yeah, but you know... Imagine we do win, then what? MVO1: Well, if we win, I don’t know... MVO2: Shit, man! You should've asked me first. You can’t just turn up and say... MVO1: I didn’t think you would beat Valencia and then beat Barcelona and play in the final... MVO2: Okay, fine, fine, great... MVO1: If you’re going to win the Cup, that’s different! MVO2: Man, if win the Cup, I’ll take you wherever you want to go. ANN: Asefa Estudiantes. That inexplicable faith. They're going to the Cup. Go with them.

Full script of the ad in the original language
ANN: Asefa Estudiantes, uno de los equipos con menos presupuesto de la ACB. Nunca ha ganado la liga. Este año, se ha clasificado para jugar la Copa del Rey. Eso sí, en último lugar. ¿Habrá fe en este equipo? Vamos a comprobarlo. La víctima: Carlos Suarez, alero del equipo. El gancho: su hermano pequeño. El cebo: un regalo de un hermano al que nunca niega nada. Para, casualmente, el domingo que jugarán la final... si llegan. SFX: Número de teléfono que se marcan MVO1: ¿Qué tal?, ¿qué pasa? que te iba a decir... MVO2: ¿Pero cómo has llamado aquí? MVO1:¿Te acuerdas de que te debía una cena para Reyes? MVO2: Ummm... MVO1: A si que el domingo, si quieres quedamos tú y yo. Yo juego el domingo, si quieres vienes a verme, y luego vamos posteriormente a comer, o a cenar, y luego vamos a ver el monólogo, ¿qué tal te pinta?... MVO2: Pero... vamos a ver tú... MVO1: Dime. MVO2: Pero... ¡tú eres tonto o qué! Que jugamos el jueves contra el Valencia tío, y luego jugamos contra el Barcelona... se supone, vamos... MVO1: Ahhh, primero tienes que ganar al Valencia y luego tienes que ganar al Barcelona... MVO2: Pero bueno... pero vamos a ver. Tú imagínate que ganamos, y ¡qué! MVO1: Pues si ganamos, pues yo que se... MVO2: Joder tío, es que tu eso lo tienes que preguntar antes macho. Tú no puedes llegar allí y decir... MVO1: Yo tampoco cuento que vayas a ganar al Valencia y vayas a ganar al Barcelona y que ya estés en la final... MVO2: Ahhhh, vale, vale, vale, vale... MVO1: ¡Si ya me dices que ganas la Copa! Ya... MVO2: Hombre, si ganamos la Copa, yo te invito a lo que quieras... ANN: Asefa Estudiantes esa fe inexplicable. Viaja a la copa. Viaja con ella.

Brief Explanation
Estudiantes is one of the most modest basketball clubs in the ACB. In their entire 62-year history, they have never won the league. This year, 10 years after they last made it to a Cup final, they just managed to qualify for the King’s Cup in their last match. Would people still keep up their faith in this team? To find out, we set up five real prank calls in which the victims (basketball players and fans of the team) were baited by people in their close circle with an irresistible plan, whose schedule just happened to coincide with the Cup final. How would they react?