AIRPLANE CRASH by Ogilvy & Mather Mexico for Asociacion Mexicana De Instituciones De Seguros / AMIS

AIRPLANE CRASH

Pin to Collection
Add a note
Industry Insurance
Media Radio
Market Mexico
Agency Ogilvy & Mather Mexico
Director Luis Elizalde, David Espadas
Executive Creative Director Miguel Angel Ruiz Reyes
Producer Germán Best
Account Supervisor Miguel Velázquez
Production Cuadrilatero Sound Studio
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: ASOCIACION MEXICANA DE INSTITUCIONES DE SEGUROS
Product/Service: LIFE INSURANCE
Agency: OGILVY MEXICO
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde
Scriptwriter: David Espadas/Raúl Rivera/Janis White
Agency Producer: Juan Pablo Osio
Account Supervisor: Miguel Velázquez
Advertiser's Supervisor: María Luisa Ríos Vargas
Production Company: CUADRILATERO SOUND STUDIO, Mexico City, MEXICO
Director: Luis Elizalde/David Espadas
Producer: Germán Best
Sound Studio: Cuadrilátero
Sound Engineer: Bernardo Bravo
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY MEXICO, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Telephone ringing FVO: Yes? MVO: Lady Death, the plane is ready for the accident. Just to confirm, the people to die are between rows one and nineteen, right? FVO: No, no. I want them all. MVO: But the logistics are set for nineteen rows only. FVO: Yes, but I want them all to perish. MVO: But yesterday you said... FVO: That was yesterday, today I want them all. MVO: Fine. FVO: Wait. MVO: Yes? FVO: Give me a number. MVO: Hmm. Three. FVO: The people on Row 3, let them live. MVO: That really complicates things. FVO: You wanted to spare some of them, right? Row 3, and a flight attendant, and whoever is in seat 33F. MVO: Wonderful. ANN: Death always gets its way, so get insurance. It’s quick and easy. Mexican Insurance Institutions Association. Nothing is for certain, your insurance is.

Full script of the ad in the original language
SFX: Teléfono FVO: Bueno. MVO: Señora muerte, ya está listo el avión para el accidente. Confirmando. Se mueren de la fila 1 a la 19. FVO: No. Que se mueran todos. MVO: Es que, la logística ya está hecha para 19 filas. FVO: Sí, pero quiero que todos mueran. MVO: Ayer usted dijo que eran 19 filas... FVO: Sí, ayer. Pero hoy desperté con ganas de una tragedia. MVO: Bueno. FVO: Espérate. No te vayas. MVO: ¿Y ahora qué? FVO: ¡Mmm! Dime un número. MVO: No sé tres. FVO: Que se salven los de la Fila 3. MVO: Pero se complica. FVO: Tú querías salvar a alguien ¿no? Pues salvas a los de la Fila 3, y una azafata, y el del asiento 33 F. MVO: Puta. ANN: La muerte es caprichosa. Así que asegúrate. Es fácil, es rápido y hay muchas opciones para hacerlo. Asociación Mexicana de Instituciones de Seguros. Nada es seguro, tu seguro sí.

Brief Explanation
In Mexico, we make fun of everything; Even death. What better chance to make fun of it in one of the categories that has more problems with Mexicans: insurance. Mexicans don’t trust in insurance companies. So, to make a point, let’s show how moody Death is, because Lady Death, always gets her way. So, it’s better if you have insurance, because nothing is for certain, but your insurance is.