VACATION by Ogilvy & Mather Mexico for Asociacion Mexicana De Instituciones De Seguros / AMIS

VACATION

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Industry Insurance
Media Radio
Market Mexico
Agency Ogilvy & Mather Mexico
Director Luis Elizalde, David Espadas
Executive Creative Director Miguel Angel Ruiz Reyes
Producer Germán Best
Account Supervisor Miguel Velázquez
Production Cuadrilatero Sound Studio
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: ASOCIACION MEXICANA DE INSTITUCIONES DE SEGUROS
Product/Service: LIFE INSURANCE
Agency: OGILVY MEXICO
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde
Scriptwriter: David Espadas/Manuel Vega
Agency Producer: Juan Pablo Osio
Account Supervisor: Miguel Velázquez
Advertiser's Supervisor: María Luisa Ríos Vargas
Production Company: CUADRILATERO SOUND STUDIO, Mexico City, MEXICO
Director: Luis Elizalde/David Espadas
Producer: Germán Best
Sound Studio: Cuadrilátero
Sound Engineer: Bernardo Bravo
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY MEXICO, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Seagulls MVO: Lady death... ma'am... FVO: What’s happening? Did you get what I asked for? MVO: Yeah, it was hard, but it’s done. The King of the Ocean sinks, 352 passengers. At 7 o’clock the captain drops some ice cream on the control board and smashes the ship against Easter Island. Just how you wanted it. FVO: Mmm... with bow or stern? MVO: Eh... well, with the bow. FVO: No, no, it’s better with the stern. MVO: Stern? But the tide, the wind...Excuse, ma'am, but why with the stern? FVO: Feng Shui thing. MVO: Feng Shui? But spinning the whole ship is going to be very difficult because... FVO: See the chubby guy over there? Bring him. MVO: But, the King of the Ocean? FVO: Forget it. That chubby one, I dont like him, he smiles funny. MVO: But Lady Death, the boat... FVO: The chubby guy... ANN: Death always gets its way, so get insurance. It’s quick and easy. Mexican Insurance Institutions Association. Nothing is for certain, your insurance is.

Full script of the ad in the original language
SFX: Seagulls MVO: Señora Muerte... señora... FVO: Qué pasó? Ya está lo que te pedí? MVO: Sí, estuvo difícil, pero ya. Se hunde el 'King of the Ocean', 352 pasajeros. A las 19 horas, al capitán se le cae el helado sobre la consola y choca contra la Isla de Pascua. Como lo pidió. FVO: Mmm... ¿con la proa o la popa? MVO: Eh... pues con la proa. FVO: Que mejor choque de popa. MVO: De popa? Por la marea, el viento... Perdón, pero ¿por qué de popa? FVO: Por una cosa del Feng Shui. MVO: Feng Shui? Darle toda la vuelta va a estar difícil porque... FVO: Ves al gordito de ahí? Tráetelo. MVO: Pero, y el King of the Ocean? FVO: No, ya no. El gordito, me cayó mal, se ríe raro. MVO: Señora, pero el barco... FVO: El gor-dis. ANN: La muerte es caprichosa. Así que asegúrate. Es fácil, es rápido y hay muchas opciones para hacerlo. Asociación Mexicana de Instituciones de Seguros. Nada es seguro, tu seguro sí.

Brief Explanation
In Mexico, we make fun of everything; Even death. What better chance to make fun of it in one of the categories that has more problems with Mexicans: insurance. Mexicans don’t trust in insurance companies. So, to make a point, let’s show how moody Death is, because Lady Death, always gets her way. So, it’s better if you have insurance, because nothing is for certain, but your insurance is.