DECLARATION by ALMAP BBDO Brazil for Aspirin

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DECLARATION

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Industry Health & Pharmaceuticals
Media Radio
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Marcelo Serpa
Creative Director Luiz Sanches Jr., Dulcidio Gutierrez Caldeira
Account Supervisor Wilson Pereira, Calebe Bezerra
Production Tesis
Released July 2010

Credits & Description

Category: Pharmacy
Advertiser: BAYER
Product/Service: ASPIRIN
Agency: ALMAPBBDO
Executive Creative Director: Marcelo Serpa
Creative Director: Luiz Sanches/Dulcidio Caldeira
Scriptwriter: Renan Tommaso/Suzanna Haddad
Agency Producer: Vera Jacinto/Gabriel Dagostini
Account Supervisor: Wilson Pereira/Calebe
Advertiser's Supervisor: Luiza Dias/Fabiana Silva
Production Company: TESIS, São Paulo, BRAZIL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ALMAPBBDO, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: (Getting gradually louder) Tony, did I ever tell you that I love you? That you’re the boyfriend I’ve always dreamed of? You’re good-looking, smart, sweet, understanding. I’m totally in love with you, Tony. I want to marry you and make you the happiest man on Earth! SFX: Music ANN: Nothing sounds good when you have a headache. Aspirin provides relief for headaches and muscle aches. Aspirin. We want a world with less pain.

Full script of the ad in the original language
FVO: (Volviéndose más fuerte) João, eu já disse que te amo? Que você é o namorado que eu sempre sonhei? Você é lindo, inteligente, carinhoso, compreensivo. Tô completamente apaixonada, João. Eu Quero muito me casar com você e te fazer o homem mais feliz do mundo. SFX: Musica ANN: Nada soa bem quando você está sentindo dor de cabeça. Aspirina é alívio para a dor de cabeça e dores musculares. Aspirina. Queremos um mundo com menos dor.