WHISPERING by BBDO Germany for Aspirin Migrane

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WHISPERING

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Industry Health & Pharmaceuticals
Media Radio
Market Germany
Agency BBDO Germany
Creative Director Sebastian Hardieck
Production Studio Funk
Released August 2010

Credits & Description

Category: Pharmacy
Advertiser: BAYER VITAL
Product/Service: ASPIRIN MIGRAINE
Agency: BBDO GERMANY
Creative Director: Sebastian Hardieck
Scriptwriter: Florian Birkner/Jake Shaw
Account Manager: Silke Jessen
Production Company: STUDIO FUNK, Düsseldorf, GERMANY
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Door opening; footsteps; megaphone swtiched on MVO: Do you still have such a headache? Here, I made a cup of tea for you. SFX: Spoon stirs in a teacup MVO: What you need now is absolute silence! ANN1: When even whispering hurts. Aspirin Migraine. ANN2: Read the patient information leaflet and ask your doctor or pharmacist about risks and side effects.

Full script of the ad in the original language
SFX: Eine Tür öffnet sich; ein Megafon wird eingeschaltet MVO: Hast du immer noch solche Schmerzen? Hier, ich hab dir einen Tee gemacht. SFX: Teetasse MVO: Was du jetzt brauchst ist absolute Ruhe. ANN1: Wenn sogar Flüstern schmerzt. Aspirin Migräne. ANN2: Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihren Arzt oder Apotheker.

Brief Explanation
Every migraine patient knows it: It is an unpleasant illness which implicates a lot of adverse effects. Besides pain, also noise sensitivity appears, so quiet turns into extremely loud. We create awarness for these side effects and let our target group know: Aspirin Migraine gives solid help.